Dimensions and Resolution
All videos, including graphics for videos, should be created with at least 1080p high-definition specifications (a screen ratio of 16:9). If shooting with a phone, ensure it’s held horizontal to achieve the 16:9 ratio.
Graphics and text should be kept within a “safe area” equivalent to the inner 90% of the screen, to accommodate all screen sizes—this is especially true for any videos that will go to broadcast. If your video is to be viewed primarily on the web, it is OK if graphics creep into the outer rectangle (95%) of the screen, but you should never put captions, titles, or credits in the outer-border area. See example below.
Background Music and Voice-Overs
When used correctly, background music is a great enhancement and can add interest to many videos. When combining music and a voice-over (VO), use instrumental music and ensure the song’s volume is low enough that the VO is clearly audible and easy to understand. Remember that the music serves as background sound—it should not distract viewers nor detract attention from the video’s focal point.
Music should start with the intro screen, at least one second before the VO.
Ultimate Software has established standards at the brand level for all graphic elements, including color palette, typography and iconography. For maximum brand consistency, video assets produced for Ultimate Software should conform to the same standards used for other media.
INTRO AND OUTRO
Always use “Ultimate Software” in the title/intro of the video, either the company name written out or the UltiPro or Ultimate Software logos. Examples are shown below.
All Ultimate Software videos should use the standard company out, and the outro should always include the Ultimate Software logo as a hero image. When possible, also include Ultimate Software’s contact information (website address, phone number, and email). A sentence, phrase, or hashtag can also be used, when appropriate. Examples are shown below.
Lower-third graphics (also known as keys or fonts) identify people, places, and objects in a video. Despite the name “lower third,” these graphics rarely take up a third of the screen and should be positioned in a way that showcases both the subject and relevant information.
Names and titles must be accurate and spelled correctly. Use a person’s full, formal title. If a title is lengthy, use your judgment to shorten or abbreviate it accordingly. Keep the title readable within a short time frame, preferable to one line on screen. If the interview subject has more than one title, choose the one that’s most pertinent to the story. Use this lower third on the first appearance of the interviewee that runs at least three seconds. The term “first appearance” applies to the first time an interviewee is speaking on camera.
Use the standard Ultimate Software DIN font and choose colors within the color palette that are easy to read and appropriate for the background. Colored lined and additional graphics should not be used. In the event this does not work, the only acceptable addition is a white transparent box (shown in example two).
THE ON-SCREEN, LOWER-THIRD LAYOUT SHOULD BE AS FOLLOWS (IN UPPER AND LOWERCASE—NEVER ALL CAPS):
- Full Name
- Company (omit if the video includes only Ultimate Software employees)
This same format should be used for identifying places, highlighting features, showing hashtags, or anytime a short identifier is used on screen.
Screenshots in Context
When a screenshot is not being shown full screen, it must be housed in a device, such as a computer shell or mobile/tablet shell.
If screenshots are used, the copy contained within them should be legible and appear on screen long enough for a viewer to digest the information.
Ensure confidential or proprietary information is replaced or blurred out.
Follow Photography Guidelines
Ultimate has set out a number of guidelines for the use of stock photography in the full brand guide. Follow these same rules when choosing B-Roll film.
REFER TO THE BRAND GUIDE'S “PHOTOGRAPHY” SECTION FOR THE FULL GUIDELINES.