Minimizing Survey Response Bias
Measuring employee engagement is typically done through surveys. However, surveys are subject to inaccuracies such as those that result from response bias—participants' tendency to provide untruthful or misleading responses. When you know the various kinds of response bias and how to control for them, you can help eliminate the probability of them occurring in your research, leading to more accurate results.
Download the guide to learn:
- Different types of response bias and their characteristics
- 15 ways to control for response bias when framing your employee survey questions