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Why User Experience Rules
User experience (UX) is more than the way an application looks. Get a glimpse into the research and philosophy behind UltiPro’s person-centered UX design.

User Experience (UX) is not entirely what you think—a cool-looking application that’s fun to use (although this is part of it). Rather, the primary purpose of UX is to address the specific needs of the user, followed by the product’s visual elegance. In a workplace context, both qualities are needed to ensure optimum usage of a software tool, such as those within a Human Capital Management (HCM) system.

People want their work tools to be as easy to use as their consumer-focused applications. The problem with a lot of work-intended software is that these tools are designed not with the user in mind first, but to achieve a particular business purpose. In this regard, UX follows business intent.

We think this is backwards. At Ultimate Software, we’ve designed our unified, end-to-end HCM system for the people who use it. We did this scientifically—employing a staff of ethnographers to study the interactions between human beings and our technology, often on a one-on-one personal basis.

The role of an ethnographer is to examine the activities of employees as they go about their business tasks, analyzing these behaviors using complex statistical models. These user stories influenced the functionality of our products, guiding process and technology innovations that culminated in a more productive, less arduous and time-consuming user experience.

However, our work doesn’t stop with ethnographers. UX designers use design-thinking techniques to create products to meet customer needs. User researchers evaluate these products to ensure the experience is just right. Technical designers ensure we are taking advantage of all current technology on every platform, and Visual designers create powerful images for maximum impact.


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