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A company’s most important form of capital is human capital, workers with the right blend of competence and communications and collaboration skills to join in shared pursuit of the employer’s mission.
In today’s tight recruitment market, it is extremely challenging to find and hold on to such valued people. More than 92 million employed Americans are open to seeking a new job, or hot in its pursuit. This competition to win the war for talent—recruiting and retaining the best of the best—has rarely been so fierce.
A case in point is crowd-sourced reviews. Today, perceived negative work experiences and personal gripes are anonymously conveyed on Websites like glassdoor.com. Consequently, it is vital that an organization’s recruitment strategy is aligned with its authentic employer brand.
Three-quarters of all job seekers today consider an employer’s brand before they apply for a job at the company, while more than 60 percent evaluate the organization’s reputation on social media. Job candidates want to be absolutely certain that the work culture of the business is exactly as it is portrayed to be. If not, the employer confronts the risk of disengaged employees spreading their malaise as they head for the exit.
Knowing these behaviors beforehand is crucial to a successful recruitment process. Equally vital is the need for employers to ensure they are onboarding people who authentically share in the organization’s purpose and goals. In this regard, employment screening is needed to ferret out the truth in an applicant’s resume. Social media is another means of learning about a candidate, with nearly nine in ten job seekers having at least one social networking profile.
These tactics are important to find individuals who will effortlessly weave into the workforce quilt. But, if the job application and onboarding process is antiquated or burdensome, the strategy will backfire.
This is why a company’s Human Capital Management (HCM) system must be designed and built with the users in mind. A unified, end-to-end HCM system elevating the user experience sends a powerful message that the employer truly cares about its people. Navigating through the treacherous shoals of today’s job market without one is sure to founder.