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HR HERO:  Cathie Hollowell, General Growth Properties

Successfully Optimizing Human Capital Resources during Business Complexities

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In June 1998, Cathie Hollowell started at General Growth Properties with the primary responsibility to identify and activate an efficient HR/payroll solution. Several promotions later, Hollowell became GGP's senior vice president of HR.

Only a few weeks following her promotion into this role, the company announced that it was undergoing significant reorganization. During the months that followed, Hollowell completely re-engineered the structure and goals of her team to maximize efficiencies and, at the same time, support employees and managers during a time of transition and uncertainty.

According to Hollowell, the key was to design a flexible HR formation with a simple focus toward “getting back to basics,” such as providing business intelligence information to executives for quick and critical decision-making.

“If HR wants to be a true business partner, then HR needs to be flexible. Since 1999, UltiPro has helped my team to activate and leverage cutting-edge HR technologies. When the climate in our industry and our business changed, UltiPro’s reporting allowed us to function as efficiently and effectively as possible,” said Hollowell.

“My team has had to completely transform the way we interact with employees, modify our goals, and elevate the way we do business at General Growth, and Ultimate Software was very supportive of our situation and played a central role in making all these achievements possible.”