Building a New Culture Post Merger & Acquisition:
The Corus Entertainment Playbook


In 2016, Corus Entertainment acquired Shaw Media and emerged as the largest media and entertainment company in Canada. Overnight, the company effectively doubled its headcount.

In this exclusive interview, Cheryl Fullerton, Executive Vice President of People and Communications at Corus Entertainment, discusses how the company approached the integration of its people. She explains how Corus eschewed the normal post-acquisition practices of either subsuming one culture under the other or allowing the companies to run independently—choosing instead to build something entirely new. She reflects on the lessons learned, and shares pragmatic insights for companies undergoing significant change and transformation.

Complete the form to get an inside look at Corus Entertainment’s strategy and tactics in building a new culture post-merger and acquisition.