Building the Employee Experience at Air Canada:
Transparent Communication, Trust, and Pride of Purpose


In recent years, Air Canada has earned accolades as a top employer. The awards attest to its culture of promoting employee-management communications and employee engagement.

And yet, as late as 2012, labour disputes strained employee-management communications and provoked mistrust. Through a combination of effective contract negotiations and a concerted effort to transform the employee experience, the executive team revamped the organization.

In this exclusive interview, Arielle Meloul-Wechsler, Vice-President of Human Resources at Air Canada, recounts the company’s journey to building a new culture. She discusses:


Read Air Canada’s story and get an inside look on the strategy and tactics the company employed to boost the employee experience.